Privacy Policy

Website Cookie Notice

When you visit our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or IP address.

Cookies and Tracking Technologies We Use:

  • Essential cookies (required for site functionality)

  • Analytics cookies (website performance tracking via RB2B)

  • Marketing cookies (lead identification and business intelligence)

RB2B Tracking: We use RB2B for business lead identification and analytics. RB2B may collect:

  • IP address

  • Company information

  • Website interaction data

  • Browser and device information

You can manage your cookie preferences using our cookie banner when you first visit our site. You may also opt out of this tracking by visiting:

  • General opt-out: https://app.retention.com/optout

  • GDPR opt-out: https://www.rb2b.com/rb2b-gdpr-opt-out

Your Rights: You have the right to:

  • Withdraw consent at any time

  • Request deletion of your data

  • Access what data we have about you

  • Object to processing

  • Data portability

Contact us at privacy@lifenome.com to exercise these rights.

Full Privacy Policy for LifeNome Products & Services

1. Overview

This Privacy Policy applies to all websites, applications, and gSaaS™ API outputs owned and operated by LifeNome, Inc. ("LifeNome"). LifeNome is headquartered at 1441 Broadway, New York, NY 10018.

By using our products and services, you acknowledge and accept all policies and procedures described in this Privacy Policy and our Terms of Service. If you do not agree with any aspect of this Privacy Policy, you should immediately discontinue use of our services.

Data Protection Officer Contact:

  • Email: privacy@lifenome.com

  • Mail: Data Protection Officer, LifeNome, Inc., 1441 Broadway Suite 3112, New York, NY 10018

2. Core Privacy Principles

We collect and handle information to:

  • Provide, analyze and improve our products and services

  • Comply with laws and regulations

  • Protect security and safety of our company, employees, and customers

  • Conduct aggregate and anonymous research to improve our genomics algorithms

Important Commitments:

  • We will not sell, lease, or rent individual-level genetic information to any third party without explicit consent

  • We respect the sensitive nature of genetic, health, and personal information

  • We comply with the Genetic Information Nondiscrimination Act (GINA)

  • We strive for transparency in our data collection and use practices

3. Information We Collect

Personal Data means any information that can identify you as an individual:

Identity Data: Name, username, marital status, date of birth, gender
Contact Data: Billing address, delivery address, email, phone numbers
Financial Data: Bank account and payment card details
Transaction Data: Payment details and purchase history
Technical Data: IP address, browser type, operating system, device information
Profile Data: Username, password, purchases, wellness profiles, preferences, survey responses
Usage Data: How you use our websites, products, and API outputs
Marketing Data: Marketing preferences and communication history
Genetic Data: DNA/genetic data (immediately encrypted when stored)

Aggregated Data: We also collect statistical or demographic data that does not identify individuals.

4. How We Collect Information

Direct Information:

  • Registration and account creation

  • Self-reported information through surveys and forms

  • Third-party sites (with your consent)

  • User-generated content

  • Customer service interactions

Genetic Analysis Services:

  • Digital genetic data uploaded to our platform

  • Data shared by third-party genetic testing companies (with your consent)

  • Raw DNA data processing for wellness analysis

Tracking Technologies:

  • Cookies and similar technologies

  • Web behavior information

  • Google Analytics (with privacy controls)

  • Third-party service provider reports

5. How We Use Your Information

We use your information to:

  • Provide products and services per our Terms of Service

  • Process and deliver your results and reports

  • Improve and enhance our offerings

  • Conduct customer support

  • Ensure security and prevent fraud

  • Comply with legal obligations

  • Conduct research (with your separate consent)

Legal Basis for Processing:

  • Contract performance

  • Legitimate business interests

  • Legal compliance

  • Your explicit consent (for sensitive data)

6. Information Sharing

We may share your information with:

Service Providers: Third-party companies that help us provide our services
Third-Party Intermediaries: Companies you've authorized to share data with us
Commonly Owned Entities: Our subsidiaries and affiliated companies
Aggregate Information: De-identified, statistical information that cannot identify individuals

Legal Disclosures: We may disclose information when required by law, regulation, or court order, or to protect our rights and safety.

Research Participation: With your separate consent, we may use your data for LifeNome Research aimed at scientific publication and health improvements.

7. Your Choices and Rights

Account Control:

  • Access, correct, delete, or update your data anytime

  • Modify or delete your entire account and profile

  • Control your research participation

Legal Rights (GDPR/CCPA):

  • Right to access your personal data

  • Right to correct inaccurate data

  • Right to erasure ("right to be forgotten")

  • Right to restrict processing

  • Right to data portability

  • Right to object to processing

  • Right to withdraw consent

California Residents: Additional rights under CCPA, including the right to know what personal information we collect and the right to deletion.

8. Data Security

Security Measures:

  • State-of-the-art encryption for data at rest and in transit

  • Multi-factor authentication and access controls

  • Separation of processing, production, and research environments

  • Regular security audits and penetration testing

  • Incident management program following NIST guidelines

Your Responsibility: Safeguard your login credentials and notify us immediately of any unauthorized access.

9. Data Storage and International Transfers

  • Data may be stored and processed in the United States or other countries where we operate

  • We use Google Cloud services for data storage

  • International transfers comply with applicable data protection laws

10. Children's Privacy

Our services are not intended for children under 18. Parents or guardians may create accounts for their children and assume full responsibility for the information provided.

11. Business Transactions

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the same privacy protections.

12. Policy Changes

We will notify you by email of any material changes to this Privacy Policy before they become effective. We may also provide additional "just-in-time" notices for specific features or services.

13. Third-Party Links

Our services may include links to third-party websites. We are not responsible for the privacy practices of these external sites.

14. Contact Information

For privacy-related questions or to exercise your rights:

  • Email: privacy@lifenome.com

  • Mail: Privacy Administrator, LifeNome, Inc., 1441 Broadway Suite 3112, New York, NY 10018

For general customer service:

  • Email: info@lifenome.com

15. Complaints

If you believe we have violated your privacy rights, please contact us first. You also have the right to lodge a complaint with your local data protection authority.

EU Supervisory Authorities: https://ec.europa.eu/info/law/law-topic/data-protection/reform/what-are-data-protection-authorities-dpas_en

This Privacy Policy is designed to be transparent about our data practices while protecting your privacy rights under applicable laws including GDPR, CCPA, and other privacy regulations.